Inventory Intelligence
Spot opportunities your competitor's lot may be creating.
Compare your inventory against a nearby competitor and identify gaps, surpluses and opportunities you can market around.
The AI Black Box
Your customers are asking AI where to buy. Do you know what it’s telling them?
Consumers are increasingly using AI tools to help decide where to buy, where to service, and which dealerships to trust.
Are you being recommended?
Are your competitors showing up more often?
What types of searches are you winning—or losing?
The Solution · Marketing MPI
See how AI sees your dealership.
Track whether your dealership appears in AI-powered recommendations, how you compare with local competitors, and what you can do to improve your visibility.
Marketing MPI AI Visibility dashboard
Actual product interface
AI Visibility
Turn the black box into something you can measure.
We systematically test how the major AI models respond to the vehicle-shopping questions that matter most to your dealership and your market.
~900
vehicle-shopping prompts run every week
3+
major AI models including ChatGPT, Claude, and Gemini
5
local markets selected around your dealership
See where visibility is strongest—and where opportunity remains.
Category × town view
01
The searches that matter
New vehicles, used vehicles, service, reputation and more—across both brand-specific and brand-agnostic queries.
02
The markets that matter
Focus results around the nearby towns your dealership actually competes in.
03
The competitors that matter
See how nearby dealerships stack up against you on the very same AI searches.
Know Where You Stand
One score. A much clearer competitive picture.
We roll your results into an AI Visibility Score you can track overall, by model, by category, by market, and over time.
FILTER
Slice the score
View performance by AI model, query category, town, and other meaningful variables.
COMPARE
Benchmark competitors
See which nearby dealerships surface on the same prompts—and where they may have an edge.
TRACK
Measure change
Follow your AI Visibility Score over time as the market, models, and your digital presence change.
From Measurement to Action
Turn visibility insights into action.
Each month, we analyze your AI visibility and identify specific opportunities to improve it—often through small, targeted changes to the content already on your website. Your team gets a clear, trackable action plan rather than another dashboard to interpret.
Turn visibility findings into a practical action plan.
Recommendations + progress tracking
More Ways to Find an Edge
AI visibility is just the beginning.
The platform also helps you identify competitive opportunities in your inventory and better understand what your customers are saying.
Customer Voice — Beta
See what customers are talking about—not just the star rating.
Surface the themes and sentiment emerging from customer reviews, track how perceptions change over time, and support custom surveys and testimonials.
Geographic Exclusivity
A competitive advantage shouldn't be available to everyone.
Every subscription includes geographic exclusivity. If you're a franchise dealership using the platform, another dealership representing the same OEM within 15 miles cannot subscribe while your subscription remains active.
Your advantage stays yours. Same-OEM competitors within 15 miles can’t subscribe while you do.
Illustrative protected radius
15-mile same-OEM exclusivity
Built for Dealers
Not generic software adapted for automotive.
This platform is the product of decades spent conducting research with automotive dealers, understanding their goals and operational realities, and learning what they need from their software.
Decades of research with automotive dealers inform how Marketing MPI is built.
Book a Demonstration
See what AI is already saying about your dealership.
Your demonstration won't use generic sample data. We'll show you the platform using actual AI visibility data for your dealership.
See whether your dealership is appearing.
See how nearby competitors compare.
See where your strongest opportunities may be.